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Expedite the Checkout Process with Social Login

By Gina Rau | Posted on August 29, 2011

Is your checkout process frustrating shoppers? Janrain Engage Social Login removes the friction by allowing your shoppers to use an existing social or email account to quickly register and checkout: five times faster than with traditional registration.

Not only does social login expedite the checkout process, 66% of consumers prefer using social login, and are likely to buy more often at sites that offer this service and recognize them upon arrival. You’ve known that social media has an impact on purchase decisions, but now we have a better understanding of its relationship to the shopping process.

social shopping cart

We’ll be sharing these and other findings from our Blue Research report at the Annual Summit in Boston next month. If you’re attending the event, contact us to set up time to visit, or stop by our Booth #208 to learn how you can leverage social login to expedite checkout in time for Cyber Monday.

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About the author

Gina Rau

Marketing Communications Manager

With almost 20 years of marketing success, Gina is a brand engagement specialist who seeks out creative solutions for every marketing challenge. Her work has delivered results for leading brands like Whole Foods, McDonald’s, Taco Bell, JCPenney, Tillamook Creamery and more. At Janrain, she leads the charge to make sure our company, products and services shine through our messaging and content.

View all posts by Gina Rau