Expedite the Checkout Process with Social Login August 29, 2011 by Gina Rau ecommerce, social login Is your checkout process frustrating shoppers? Janrain Engage Social Login removes the friction by allowing your shoppers to use an existing social or email account to quickly register and checkout: five times faster than with traditional registration. Not only does social login expedite the checkout process, 66% of consumers prefer using social login, and are likely to buy more often at sites that offer this service and recognize them upon arrival. You’ve known that social media has an impact on purchase decisions, but now we have a better understanding of its relationship to the shopping process. We’ll be sharing these and other findings from our Blue Research report at the Shop.org Annual Summit in Boston next month. If you’re attending the event, contact us to set up time to visit, or stop by our Booth #208 to learn how you can leverage social login to expedite checkout in time for Cyber Monday.