By Sirpa Aggarwal | Posted on January 31, 2014
The 56th Annual GRAMMY Awards became the year’s biggest social event on TV with 34 million social media interactions.
The world’s top music entertainers were in attendance, including Warner Music Nashville’s (WMN) country music star Hunter Hayes, a nominee and a performer at this year’s GRAMMYs.
While waiting for Hunter’s performance, fans were able to participate in the social web conversation about him on his artist page in the WMN social hub.
Arktan SocialStreams extended real-time curated multi-media content from across the social web, including Twitter, Facebook and Instagram, to the site’s ‘Social Feed’ for fan interaction.
The site’s mixed-media was displayed in innovative Pinterest-style visualization that added a visually engaging dimension to the social web conversation.
The ‘WMN Buzz Meter,’ powered by Arktan SocialTrends, gave fans a real-time pulse of the top trending WMN artists on the social web.
When Hunter Hayes took the stage to perform his much-anticipated new single ‘Invisible,’ he set the social web abuzz, and ruled the ‘WMN Buzz Meter.’
Fans loved the song and the performance, and the social web conversation about Hunter goes on.
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