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Five Best Practices in Online User Registration

By Michael Olson | Posted on June 10, 2010

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We just published the second in our series of Marketing Briefs. This paper highlights five key best practices for websites to optimize their user registration process. By following these guidelines, websites can achieve increased registration and conversion rates, and learn more about their site audience.

This paper is designed to be a hands-on guide for marketers, developers, product managers and anyone in between that seeks to make their site’s registration process more intuitive and simple as part of an online user engagement strategy.

five best practices in online user registration

The key takeaways from the paper are:

  • Keep it simple, don’t hide it
  • Provide a choice in how a user registers
  • User interface counts
  • Watch, learn and adjust
  • Make the most of user profile data

We invite you to download Five Best Practices in Online User Registration, the new Janrain Marketing Brief, and share your feedback.

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About the author

Michael Olson

Michael Olson

Senior Product Marketing Manager

Michael Olson joined Janrain more than five and a half years ago and has experienced the explosive growth of the digital marketing technology landscape. Previously, he managed demand generation programs at Janrain. Currently, as the Senior Product Marketing Manager, Michael drives go-to-market strategy for product launches as well as positioning and messaging to communicate the value of customer profile management solutions to companies. Michael's writing has been featured in publications such as GigaOM, Adotas and iMedia Connection.

View all posts by Michael Olson