By Janrain Team | Posted on June 09, 2016
Today, 4.6 billion people own a phone and over half of them are connected to the Internet. Next year, 64 percent of mobile phone owners are expected to be logged onto the web, according to a report by Statistica .
As mobile users grow, companies have to follow best practices to keep users engaged. This includes UX, UI, design, providing value and understanding when less is more. Below are four guiding principles of mobile login.
For users to continually engage with your app you need to provide value. If you want them to register with personal information you will need to provide this value upfront so they are willing to disclose their email and other pertinent information. It is your job to clearly articulate the value you offer at the point of registration to encourage conversion.
The more hurdles and barriers a user has in their mobile experience, the less likely they are to continue using an app. Mobile is traditionally harder to use than desktop, shown by the fact that conversion rates for checkout are 3 percent on mobile, compared to 28 percent on a desktop.
Walk through your mobile process and try to eliminate any unnecessary steps and consolidate wherever possible. You will be more likely to keep a user interested and engaged with a simpler platform.
If you are struggling to determine what can be removed and what should stay, Ask yourself these questions:
Remove distractions and make your call to action clear for the user.
If you have a bad UX and UI, users will not come back to your mobile experience. This seems like common sense, but take into account the following challenges on mobile vs desktop:
Mobile screens are small and our fingers are not tiny. Apps that have cluttered spaces or text links cause user frustration. Keep fingers in mind when designing interfaces.
By following simple guiding principles for mobile login, you can maximize the user experience for mobile. It’s a different experience than desktop, but with so many people using mobile for browsing and purchasing, it’s worth investing the time and thought to create a great user experience.
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