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Fusion Partners Increase Value of Online Engagement for Companies and Consumers

By Jeff Mills | Posted on March 29, 2013

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The momentum continues to build with our Fusion Partner Program, helping companies to personalize the online consumer experience across the rapidly changing social media landscape. Today we’ve announced the addition of Automattic and Umbel to Fusion. Additionally, PulsePoint, WhatCounts and BlueHornet have been added to our email connector extension offerings.

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We now have more than 30 highly respected technology partners with deep product integrations to support an entire ecosystem of technology choices and engagement strategies for our clients. Here’s a high level overview of the value some of these new partnerships bring:

  • Using the Janrain User Management Platform, Automattic can customize and streamline the traditional registration process for WordPress VIP users, thus helping them better understand their customers.
  • Disqus can make it easier for publishers to create personalized and targeted content for visitors based on a user’s declared interests and demographics.
  • Umbel customers can gain access to social profile data to help publishers and their sales team better understand their online audiences to improve engagement for users and marketers.

Fusion’s success has always been based on working together to increase the value of online engagement for companies and their consumers. We look forward to announcing more exciting partnerships and integrations soon. To learn about our partners, extensions and the Fusion Program, check out our partner section.

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Jeff Mills

Director of Marketing

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