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The Future of Social: SXSW Panel at The Villa Austin

By Jamie Beckland | Posted on March 15, 2013

One of my favorite events at SXSW this year was a panel session that I participated in, at The Villa Austin. Jeremiah Owyang moderated the panel, and I was joined by Chris Saad at Echo and Ranvir Gujral at Chute, to discuss how social media practices are being incorporated into virtually every aspect of the online experience.

One of my key points was that users increasingly expect a consumer-grade experience, even while companies expect an enterprise-class solution. That means that companies have to keep up with fast-moving consumer websites, like Facebook and Pinterest, and offer social engagement that is just as valuable.

There are a lot of other nuggets, including how I see corporations wearing their underwear on the outside of their pants.

The Next Web livestreamed the event, and you can catch the video here:

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About the author

Jamie Beckland

VP of Product

Jamie has been delivering custom web solutions for more than 10 years, and built his first social media community in 2004. Prior to Janrain, Jamie led the emerging media practice at White Horse, and has worked as a marketer and technologist with clients including Coca-Cola, Financial Times, Samsung, Wells Fargo, L’Occitane, The Brooking Institution, and many others. He frequently speaks about technology trends and writes for Mashable, Social Media Examiner, iMediaConnection, AdAge, and other publications.

View all posts by Jamie Beckland