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Hispanic Viewers Coming to Social TV

By Sirpa Aggarwal | Posted on January 31, 2013

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Our recent blog post talked about the rise in time-shifted viewing. This trend among others is increasingly driven by Hispanics, who have been emerging as a powerful U.S. demographic influencing brands across industries from mobile to digital to music to TV.

Data from 2012 portrayed Hispanics as early adopters of new technology, eager to consume quality content on multiple platforms, especially on mobile, spending an estimated $500 million on mobile apps by the end of 2012.

Meanwhile, Nielsen study projects Hispanics’ buying power to increase from $1 trillion in 2010 to $1.5 trillion in 2015.

The rising influence of Hispanics has not gone unnoticed. Univision, the leading provider of Spanish-language programming for Hispanics, launched in late 2012 UVideos, the first bilingual digital network for Hispanic America, in partnership with Arktan that powered UVideos’ social platform.

UVideos was launched to fill the need expressed by Hispanics for more engaging Spanish-language content available across multiple platforms and devices, especially mobile.

Others in the broadcast industry are starting to follow suit, most recently CNN that just announced a new venture, CNN Latino, providing Spanish-language programming for Hispanics.

The Social TV industry is also starting to take notice of Hispanic viewers. Social TV Summit, the leading industry event, will shine a spotlight on the Hispanic, Latin and South American markets at its next event in April. Univision will be the Platinum Sponsor of the event that will culminate in the Latin Social TV Awards ceremony.

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