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How CIAM fits into your existing data architecture

By Jamie Beckland | Posted on November 08, 2016

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As the blueprint for all the systems within an organization, data architecture provides the approach for how data flows and is processed across systems and applications. And today’s modern data architecture creates a more deliberate and intricate blueprint than ever before.

As companies progress into new realms of information delivery, the old models of data architecture aren’t enough for real-time and data-driven business demands. To gain a competitive advantage and react more quickly to market conditions, companies must adopt new data architecture models to allow for real-time reaction.

That’s where a Customer Identity and Access Management (CIAM) solution comes in. A CIAM solution enables you to route data in real time, with all systems flowing through the solution before landing in your data lake. This allows you to custom design how you aggregate customer preferences across multiple platforms, creating an omni-channel experience for the user.

By integrating CIAM into your data architecture you:

  • Enhance security data protection
  • Gain access to real-time business intelligence analytics
  • Take immediate action based on new insights
  • Generate ad hoc discovery and reporting

Ultimately, a CIAM integration helps you better understand your customer. The real-time nature of the solution allows you to start working with information immediately with added security and encryption, multi-platform analytics and governance. Check out the animated video below to get a better look at how a CIAM solution can enhance your business objectives.

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About the author

Jamie Beckland

Jamie Beckland

VP of Product

Jamie has been delivering custom web solutions for more than 10 years, and built his first social media community in 2004. Prior to Janrain, Jamie led the emerging media practice at White Horse, and has worked as a marketer and technologist with clients including Coca-Cola, Financial Times, Samsung, Wells Fargo, L’Occitane, The Brooking Institution, and many others. He frequently speaks about technology trends and writes for Mashable, Social Media Examiner, iMediaConnection, AdAge, and other publications.

View all posts by Jamie Beckland