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Infographic: A Social Sign-On Retrospective

By Luke Rolka | Posted on January 16, 2013

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Online, businesses ask the question “who is on our site” and have discovered that finding the answer to that question has until recently been a challenge, merging registration forms with password security schemes in order to learn about their customers.

Here we take a look at how this history has lead up to the creation of social sign-on, which addresses these challenges and helps answer the question that can make the difference between working in the dark and engaging in a customer personalized, informed business strategy.

Click here to download the full infographic [PDF].

Infographic Social Signon Retrospective 2013

Click here to download the full infographic [PDF].

Important Stats

  • 4 in 5 people may turn away when asked to register online
  • 4 in 5 people admit to leaving false information on registration forms
  • 98% of people feel mistargeted with online content and ads on websites
  • More than 2 in 3 people find personalized online content attractive
  • 3 in 5 people would likely return to a site if they were recognized via social login

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Infographic: A Social Sign-On Retrospective
A Social Sign-On Retrospective - An infographic by the team at Janrain

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About the author

Luke Rolka

Creative Director

View all posts by Luke Rolka