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Interscope Records Builds Relationships by Taking Down Obstacles with Janrain

By Gina Rau | Posted on March 21, 2013

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Back in the ‘80’s we all wanted our MTV as a way to enjoy the music we loved in a different medium: the music video. It brought the music to life, and if you couldn’t get to a concert, videos were a great way to develop a stronger bond for a band or artist. In today’s connected world, fans have many ways to follow along with the stories and lives of their favorite bands with popular networks like Facebook, Twitter, Flickr and YouTube where musicians share everything from tour pictures and videos to what they’re wearing and eating.

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The challenge is that all this activity happens across many social networks. Conversations are fragmented, and it’s easy to miss something if fans can’t keep up with accounts at all on these sites.

Lee Hammond, VP of Technology at Interscope Records understands these common obstacles that stand in the way of building loyal relationships, which led him to work with Janrain years ago. His efforts have significantly improved fan access to artists, encouraged multi-channel engagement, and increased new artist and music discovery. Learn how Interscope Records achieved these impressive results and watched their registration rates soar 10 to 50% across artist sites in this Customer Success Story.

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About the author

Gina Rau

Marketing Communications Manager

With almost 20 years of marketing success, Gina is a brand engagement specialist who seeks out creative solutions for every marketing challenge. Her work has delivered results for leading brands like Whole Foods, McDonald’s, Taco Bell, JCPenney, Tillamook Creamery and more. At Janrain, she leads the charge to make sure our company, products and services shine through our messaging and content.

View all posts by Gina Rau