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Janrain Adds Android Tablet Support as Amazon Announces Kindle Fire

By Gina Rau | Posted on October 19, 2011

As Android continues to scoop market share from RIM and Nokia, screaming up to ~48% market share globally, another tablet is poised to hit the retail shelves this holiday season that will extend the platform’s reach. Amazon’s Kindle Fire will be sold at a price point that will bring apps like Angry Birds, streaming video, and eBooks into even more households.

Whether you are a Kindle enthusiast or not, it is easy to see that the price will be very appealing to those unwilling or unable to shell out $500 or more for an iPad. While not seen as a heads on threat to Apple, Amazon is likely to capitalize on some niche market segments, like college students. For app developers and marketers alike, Android’s ongoing growth and additions of new devices further cements the importance of building apps for the platform.

amazonkindlefiretablet

Continuing Janrain’s commitment to provide key mobile capabilities that align with trends in the marketplace, we are pleased to announce the release of several key enhancements to our Android SDK, including:

  • Optimized for all Android tablets such as the Galaxy Tab 10.1, Xoom, or Kindle Fire (supports Android v1.6 – 3.2)
  • Additional integration flexibility in publishing UI – supporting embedded and overlay modes
  • New login option including the ability to select identity providers at app runtime. So, for example, if you need to re-authenticate to confirm a purchase, you can provide a different set of providers for checkout than you did to enable commenting or reviews in the content portion of your app.
  • Improved application download times by decreasing SDK file size by 50%
  • Increased data transfer speed by ~2X
  • Better network reliability through changes to connection type

Galaxy Tab Horizontal Sharing

You can download the SDK on Janrain’s GitHub site or find more information on the enhancements and bugs fixed in our Android documentation.

As always we want to hear about what you are doing in mobile and what we can do to make it easier for you to engage with your customers.

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About the author

Gina Rau

Marketing Communications Manager

With almost 20 years of marketing success, Gina is a brand engagement specialist who seeks out creative solutions for every marketing challenge. Her work has delivered results for leading brands like Whole Foods, McDonald’s, Taco Bell, JCPenney, Tillamook Creamery and more. At Janrain, she leads the charge to make sure our company, products and services shine through our messaging and content.

View all posts by Gina Rau