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Janrain at DEMOgala 2010 – Technologies to Increase Customer Engagement

By Michael Olson | Posted on October 14, 2010

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Last week, Janrain spoke at DEMOgala 2010, a conference in Denver, Colorado that featured discussions about mobile applications, software development, web commerce, social media and other technology trends.

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We presented about social technologies that increase customer engagement and help online businesses build more profitable relationships with their users, and thought we’d share the slides from our presentation:

Technologies to Increase Online Engagement

View more presentations from Janrain.

In today’s online ecosystem, there is a growing expectation for websites to have a social component and enable features like content or activity sharing and inviting friends. But registration can be an engagement barrier for many online users who are tired of maintaining separate usernames and passwords at each website they visit.

Social login and sharing technology, through tools such as Janrain Engage, solves this challenge by making it easy for site visitors to quickly register or login with an existing social network account and share their activities (such as comments, purchases or reviews) from a site with friends on multiple social networks.

We enjoyed the discussions about these and other technology trends at DEMOgala

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About the author

Michael Olson

Senior Product Marketing Manager

Michael Olson joined Janrain more than five and a half years ago and has experienced the explosive growth of the digital marketing technology landscape. Previously, he managed demand generation programs at Janrain. Currently, as the Senior Product Marketing Manager, Michael drives go-to-market strategy for product launches as well as positioning and messaging to communicate the value of customer profile management solutions to companies. Michael's writing has been featured in publications such as GigaOM, Adotas and iMedia Connection.

View all posts by Michael Olson