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Janrain Enables B2B Marketers to Tap into a Corporate User Base with Salesforce.com Logins

By Katie Keenan | Posted on May 03, 2011

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With over 92,300 organizations, salesforce.com is one of the world’s most popular CRM solutions. As of this week, Janrain Engage supports Salesforce.com as a social login provider for your websites and mobile apps.

Why is this important? It is important because it opens up a whole new world for B2B marketers who can now tap into salesforce.com’s extensive user base and gain access to their professional profile data. This rich data set includes a user’s first and last names, verified corporate email address, their organization ID, profile photo, language and locale. Salesforce.com is one of the few large providers that return a verified corporate email address.

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White paper sign ups, conference registrations and filling out product lead forms just got a whole lot easier both for the marketer and their prospects. Marketers get accurate data and the prospect experiences a faster sign up process. This also opens up other interesting use cases such as expense report applications, sales commissions management, payroll & benefits management, and subscription billing to name a few.

Adding support for Salesforce.com via Janrain Engage is a simple process. If you are an existing Janrain customer, please log into your application dashboard, click “Provider Configuration” under “Quick Links” and follow our step-by-step set up guide to configure Salesforce.com. Once configured, the networks can be added to your social login widget, mobile application or custom UI with a few mouse-clicks and keystrokes.

“We are excited to partner with an industry leader like Janrain to make it easy for customers to use their Salesforce identity to access other websites and mobile apps,” said Chuck Mortimore, senior director, salesforce.com.

Screen shot below shows the drag and drop configuration for Salesforce.com logins via the Janrain Engage application dashboard.

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If you would like to learn more about accepting social logins on your website or via your mobile applications, please visit the Janrain Engage products page.

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About the author

Katie Keenan

Interactive Marketing Manager

A true geek at heart, Katie works behind the scenes on Janrain's website and social media strategy as the interactive marketing manager. Katie has more than 10 years of experience building websites and managing online communities in media, retail, technology, law and the nonprofit sector. Her passion: to get rid of the clutter and help to improve efficiencies across the web to spark online engagement.

View all posts by Katie Keenan