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Janrain Helps Radio Stations Take Advantage of Social Media

By Katie Keenan | Posted on August 04, 2010

Last week we announced a new relationship with Triton Media Group, the leading supplier of digital products and services to the media industry. Its Triton Digital division supports more than 6,000 radio station affiliations with applications and content.

Noted media researcher and strategist, Mark Ramsey, has interviewed execs at both companies to discuss more about how radio stations are using, or need to be using social media to remain competitive.

According to Mark, “With social media being an increasingly important and central component of every consumer’s online experience, it’s critical for broadcasters to meet consumers where they live, nurture relationships based on who these individuals actually are, and dive into a conversation where consumers – not billboards and TV spots – become their brand ambassadors. Janrain makes that goal achievable.”

The first video interview is with Mike Agovino, COO of Triton Media, and the second is with Brian Kissel, CEO of Janrain. Both go into detail about how radio can take advantage of their listeners’ affiliations on different social networks to build more engaging relationships, uncover new revenue streams and connect media sites to the social web.

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About the author

Katie Keenan

Interactive Marketing Manager

A true geek at heart, Katie works behind the scenes on Janrain's website and social media strategy as the interactive marketing manager. Katie has more than 10 years of experience building websites and managing online communities in media, retail, technology, law and the nonprofit sector. Her passion: to get rid of the clutter and help to improve efficiencies across the web to spark online engagement.

View all posts by Katie Keenan