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Janrain Introduces Integration With Marketo

By Eric Schreiner | Posted on May 05, 2016

Janrain Introduces Integration With Marketo

The Janrain enterprise platform allows our clients to securely share customer profile information with other technology vendors in their ecosystem. While developers can build their own integrations, Janrain offers managed data integrations for industry-leading platforms to accelerate our clients’ ability to leverage customer profile data in their marketing campaigns.

Today, we are pleased to share our latest integration with Marketo, which will ultimately increase customer satisfaction and drive conversions for our clients.

As marketers are faced with tackling all aspects of digital marketing, the Janrain integration with Marketo provides marketers with the tools needed to deliver targeted and personalized messages to their customers.

Customer data is collected using Janrain’s registration, social login and customer engagement applications. That data is then seamlessly exported into Marketo where powerful segmentation facilitates the delivery of targeted and personalized campaigns. When customers make changes to their profiles, our system automatically updates Marketo, ensuring marketers have the most recent and accurate customer data available.

Companies interested in learning more about the value of Janrain’s Customer Identity Management platform and integration with Marketo may visit http://janrain.com/about/contact-us/ to contact us for more information.

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About the author

Eric Schreiner

Eric Schreiner brings over 18 years experience designing and implementing business solutions with the last 10 years focused on enterprise SaaS applications. His expertise blends system design and integration experience with his ability to align technology delivery to business processes, workflows and results. At Janrain, Eric leads our Product Management team, responsible for the cloud-native, multi-tenant Identity platform that forms Janrain’s core CIAM solution. Prior to Janrain, he worked with industry leaders in the aerospace, engineering and manufacturing industries to apply SaaS solutions to their hazardous chemical data and inventory management practices. Eric has B.A in Computer Science from the University of Oregon.

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