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Janrain Introduces Integration for Oracle BlueKai Data Management Platform

By Eric Schreiner | Posted on May 31, 2016

Janrain Introduces Integration for Oracle BlueKai Data Management Platform

In addition to identifying known users across devices and channels, Janrain’s Customer Identity Management platform can capture anonymous behavioral, demographic and psychographic data associated with those users.

Janrain’s newest integration with Oracle’s BlueKai Data Management Platform enables clients to segment their audience and target based on this first party anonymous data.

The Oracle Bluekai integration allows enterprises to drive value by utilizing anonymous first party data to create granular customer segments to personalize online, offline and mobile marketing campaigns. This allows our clients to make informed decisions and increase ROI from the data assets they collect from our Customer Identity Management platform.

With this integration, anonymous profile data collected across multiple channels can be transferred to Oracle BlueKai’s cloud-based platform. Marketers can leverage richer and more actionable data about target audiences which can be used to validate marketing messages, execute targeted campaigns seamlessly, and deliver better results and marketing ROI.

Companies interested in learning more about the value of Janrain’s Customer Identity Management platform and integration with Oracle BlueKai may visit for more information.

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About the author

Eric Schreiner

Eric Schreiner

Eric Schreiner brings over 18 years experience designing and implementing business solutions with the last 10 years focused on enterprise SaaS applications. His expertise blends system design and integration experience with his ability to align technology delivery to business processes, workflows and results. At Janrain, Eric leads our Product Management team, responsible for the cloud-native, multi-tenant Identity platform that forms Janrain’s core CIAM solution. Prior to Janrain, he worked with industry leaders in the aerospace, engineering and manufacturing industries to apply SaaS solutions to their hazardous chemical data and inventory management practices. Eric has B.A in Computer Science from the University of Oregon.

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