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Janrain Launches New Online Profile Management Solution, Janrain Capture

By Michael Olson | Posted on August 11, 2010

During the past decade, organizations have evolved their online presence from static brochureware into dynamic web destinations that provide personalized and rich experiences for users. To fuel these experiences, online businesses must have a robust repository to store user profile data, preferences and behaviors.

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With the advent of social networks and solutions like Janrain Engage, which enable organizations to collect rich demographic and social graph information on their audience, company databases often have not been optimized to fully leverage and encapsulate this information.

That’s where Janrain can help. Yesterday, we announced the release of Janrain Capture, a cloud-based solution that enables online businesses to store user profile data and make it actionable. Companies such as National Geographic Channel, Kodak and YellowPages.ca are using Janrain Capture to build enriching online experiences for their members.

National Geographic Channel selected Janrain Capture to provide a single, flexible hosted user profile system and distribute user profile info to the National Geographic’s Pluck social community platform and email system. National Geographic Channel is also using Janrain Engage to enable its users to sign in with an existing account on Facebook, Twitter, Google or other networks.

natgeochannel-engage-capture

YellowPages.ca™ chose Janrain Capture to add user registration and a profile system in the cloud. Janrain Capture hosts the registration screens and the profile pages, and handles the email verification process. YellowPages.ca also uses Janrain Engage and Janrain Federate to offer login via Facebook and federated single sign on across partner sites.

yellowpages-capture

Key Features of Janrain Capture include:

  • Customizable profile database
  • Branded registration helper screens for data capture
  • Connectors to 3rd party systems such as Commenting, CMS, Ratings & Reviews, or Analytics
  • Public profile pages for end users
  • End user self-service administrative screens
  • Safeguards and access controls for user profile data
  • Data import tool for importing existing user databases
  • Software as a service deployment

Janrain Engage, Janrain Federate and Janrain Capture can be used separately or together in the Janrain User Management platform to help companies manage all aspects of user engagement.

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About the author

Michael Olson

Senior Product Marketing Manager

Michael Olson joined Janrain more than five and a half years ago and has experienced the explosive growth of the digital marketing technology landscape. Previously, he managed demand generation programs at Janrain. Currently, as the Senior Product Marketing Manager, Michael drives go-to-market strategy for product launches as well as positioning and messaging to communicate the value of customer profile management solutions to companies. Michael's writing has been featured in publications such as GigaOM, Adotas and iMedia Connection.

View all posts by Michael Olson