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Janrain Momentum: Now Managing More Than 1 Billion Consumer Identities

By Jim Kaskade | Posted on June 30, 2016

When I reflect on the last 90 days at Janrain, it would be quite the understatement to say we’ve been moving fast. In fact, the company has been seeing exponential growth during 2015 and now even more in the first half of 2016. Three new executive hires, exciting new partnerships, big clients, and an expanded enterprise offering for the Global 2000. No surprise that we were named one of Inc.’s fastest growing private companies in the nation, following a three-year sales growth of 294 percent.

Today, we manage and engage with more than one billion consumer identities across tens of thousands of digital properties for clients around the globe , as reported by web-based consumer intelligence service company Compete. We’ve added new clients to our platform including Monterosa, Univision, Flight Centre and Madison Square Garden. And we’ve expanded our global footprint into Latin America.

Execution with New Executive Hires

In December 2015, we announced our Series D round of funding for Janrain. We hired Martin Day to take on the role of our CFO. Then, earlier this year, we brought on Darryl Nicholson as Vice President of Engineering, and recently David Nelli as Vice President of Alliances, highlighting our commitment to innovative engineering and strategic partnerships.

And of course, I reflect back to the day I joined the team in April as CEO . I’m excited not only about our high growth, but about all the contagious energy from the team – it’s motivating and inspiring.

Enterprise Class with Product Innovation

Another big milestone for us this year is when we introduced Janrain Segments , a new product that offers companies unparalleled segmentation data with behavior-rich targeting to improve personalized marketing efforts. We are proud to be the only Customer Identity and Access Management (CIAM) platform with this capability. This is part of a roadmap that has been tailored to global customers with complex requirements.

Global Reach with Strategic Alliances

Along with our ongoing product development, we also actively look for strategic partners in the marketplace. Our most recent partnership is with Appnovation , a global technology enabled services firm that delivers open technology solutions. Appnovation is leveraging our platform to provide more services and integrations to its customers while expanding its technology and business reach.

We also partnered with Oracle (NYSE: ORCL) launching our new integration with Oracle’s BlueKai Data Management Platform . This enables clients to segment their audience and target based on first party anonymous data. Another new integration with Marketo will help clients increase customer satisfaction and drive conversions. The Janrain platform will significantly contribute to Oracle’s growth in its cloud-based business software.

Keep An Eye on the Second Half

As we move into the second half of 2016, we already have plans for several new partnerships, new product innovation and new talent. We’ll also be onboarding a number of new Fortune 100 clients. We are REALLY looking forward to the next two quarters!

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About the author

Jim Kaskade


As CEO, Jim leads the company’s vision, strategy and worldwide operations. He is a seasoned entrepreneur with more than 31 years of experience in complex enterprise technology, including 10 years as a startup CEO leading companies from their founding to acquisition. He has built multiple technology businesses in cloud computing, enterprise software, software as a service (SaaS), online and mobile digital media, online and mobile advertising, and semiconductors. Prior to Janrain, Jim was the Vice President and General Manager of Digital Applications at Computer Sciences Corporation (CSC), where he led the formation of its largest line of commercial business. Jim also led the fastest growing business at CSC, Big Data & Analytics. Before CSC, Jim held executive positions at Infochimps, PARC (a Xerox company) and SIOS Technology. Jim began his career in data and analytics at Teradata. Jim holds a Bachelor of Electrical Engineering and Computer Science from University of California, Santa Barbara, as well as a Master of Business Administration from the University of San Diego.

View all posts by Jim Kaskade