Janrain Offers Digital and Social Media Strategy Services May 26, 2011 by Katie Keenan Today, we announced the launch of social media consulting services. Our service offering is designed to enhance and extend Janrain’s product solutions and leverage identity to drive business value for its clients and partners. Based on our powerful infrastructure to manage user identity and social graph data, we have a strong understanding of best practices for increasing user engagement; personalizing site experiences for individual users; and maximizing ROI for social media initiatives. As a result, it made sense to offer our expertise to organizations that are interested in maximizing the value of social networks to drive their own business objectives. Marketers, developers, and channel strategists can work with Janrain’s Digital and Social Media Strategy team to: Integrate social media experiences into their web properties Define their primary social media objectives Implement effective social media campaigns and initiatives Leverage the wide range of social data to drive performance metrics Connect social media analytics to top line revenue, and bottom line profitability We’re excited to offer consulting services that combine our unique expertise on user management and social graph integration, with our experience driving engaging social experiences. This new service offering augments Janrain’s ability to improve key website metrics with its SaaS offering for social login, sharing and profile storage. Click here for more information about digital and social media strategy services.