By Eric Rickson | Posted on December 29, 2011
2011 is wrapping up as another banner year for mobile adoption and Apple continues to sit in the center of it. Even though tough economic conditions are credited with a slight drop of their marketshare in Europe and Amazon’s Kindle Fire is starting to rip into the lower end of their tablet market, Apple is still expected to move over 40 million mobile devices this quarter, setting another company record.
How we use these devices is also continuing to evolve. IBM just released some very impressive benchmarks, showing that 13.4% of online buyers on Christmas Day made their purchases from Apple iPads and iPhones this year. This is on top of a general 16% growth in online sales from Christmas Day 2010.
Flurry Analytics’ recent update on their Appy Christmas study shows 140% growth in app downloads.
All of this translates into a larger market opportunity for developers building iOS Apps. On the other hand, with so many other apps in the marketplaces, this makes it harder for developers to create useful apps that can be easily found.
Last week we released the latest version of our iOS SDK for Engage that includes a few key additions.
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