By Russell Loarridge | Posted on September 24, 2013
Last week we hosted our second UK user group at the very trendy Channel 4 offices on Horseferry Road, with double the attendees as last year!
2013 has been a very exciting and busy year for the European Janrain team; having doubled in size in our first year, we recruited 10 more people into the team so far this year and, with a significant number of new clients in the fold, it was nice to take a step back, get our customers together and discuss both their experiences of the technology and our future roadmap.
This year’s user group saw presentations from our President Sanjay Khare; our VP of Product, Vidya Shivkumar and one of our clients, Martin Gee at Channel 4. The entire event was designed to be highly interactive, and we were able to incorporate two breakout sessions, with attendees voting which they would like to attend. These sessions were hosted by Mayur Upadhyaya, EMEA Digital Strategist, and Jamie Beckland, VP of Customer Success.
I love the idea of the breakout sessions because they allow our customers to openly discuss the challenges and successes they have achieved; from the benefits of implementing social login to how they have made the most of the data. It was really great for us to see a packed room full of interaction, discussion and hugely successful stories.
The presentation from Channel 4 was one of my personal highlights of this year’s event as Martin explained how Channel 4 has used social login and the data to ensure the viewer has the best possible experience; whether that is interactive viewing, personalised offerings or something as simple as remembering the viewer’s name when they return to the site. They are a great example of an organisation that has used social login and the data given to them to really offer the viewer a targeted, more enjoyable experience that is always evolving.
I want to say a huge thank you to Channel 4 and to Martin Gee for not only hosting us but for also taking the time out to attend and take part. It was a very successful user group once again which I hope led to a lot of learnings for those who attended.
Same again next year? I think so.
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