By Max Spector | Posted on July 03, 2012
The Janrain team is happy to announce the availability of our new LINK cartridge for top internet retailers on the the Demandware eCommerce platform. We’re proud to offer a unique Demandware cartridge for user management and back it up with the full power of our Janrain User Management Platform (JUMP).
This means that Demandware customers can now enjoy the many benefits of JUMP already being realized by our online retail customers like Sears, Guitar Center, Whole Foods, and Illy Cafe. These and other commerce customers are realizing increases in registration conversions, decreased cart abandonment, a reduction in false user data, and improvement in customer service calls as a result of a forgotten password.
The majority of these benefits come from a unique combination of social login and a robust registration system which ensures that retailers obtain the data they need while letting online shoppers register and subsequently login faster. The ability to pre-fill registration forms with verified social profile data becomes all the more important as shoppers spend more time on mobile devices and struggle with text entry on small screens.
Rather than paying for data append services, retailers are embracing social login as a source of permission-based, cost effective and rich shopper data including verified email and shipping addresses, interests, and demographics for use in targeting, personalization, and product recommendations. However, making this data available to 3rd party systems like recommendation engines is frequently done on a one-off basis. To save both time and development efforts, we have included support for the open source Backplane Protocol in our LINK cartridge. The Backplane Protocol broadcasts user identity, and profile data to trusted applications on a website, making it easy for retailers to plug and play vendor applications such as polls, reviews, and content personalization tools.
Our Digital and Social Media Strategists and commerce experts are also available to share best practices, develop wireframes, and walk retailers through the planning process so that the implementation is easy. Best of all, for retailers who aren’t ready to implement the complete JUMP-based registration system, the LINK cartridge makes it easy to start small by adding social login to an existing registration and login system.
If you are a current Demandware customer or considering the Demandware eCommerce platform, contact us to learn more about the Janrain LINK cartridge and the top retailers already leveraging Janrain for user management and social engagement.
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