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The Keys To Leveraging Social Identity: New Research Report From Altimeter Group

By Jamie Beckland | Posted on June 12, 2014

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Today, Andrew Jones and Charlene Li at Altimeter Group published an important research report, Leveraging Social Identity: Know and Engage Customers Better to Build More Valuable Relationships.

I am excited and honored that Janrain was able to participate in this important project, and that Janrain customers including Interscope Records, Universal Music Group, and Cox Media Group were cited as having cutting-edge programs to identify and engage their customers.

Of course, the Janrain platform is built to leverage the customer’s social profile, but Jones and Li describe a number of important themes to getting the full value out of your customer’s social identity. One of the most important is the idea that the marketing funnel has evolved into a virtuous circle, when knowing your customer leads to better engagement; and deeper engagement leads to better understanding of your customer.

Altimeter social identity

Ultimately, connecting to your customers has never been more important. If you are interested in the customer profile and social identity landscape, please check out the full report.

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About the author

Jamie Beckland

Jamie Beckland

VP of Product

Jamie has been delivering custom web solutions for more than 10 years, and built his first social media community in 2004. Prior to Janrain, Jamie led the emerging media practice at White Horse, and has worked as a marketer and technologist with clients including Coca-Cola, Financial Times, Samsung, Wells Fargo, L’Occitane, The Brooking Institution, and many others. He frequently speaks about technology trends and writes for Mashable, Social Media Examiner, iMediaConnection, AdAge, and other publications.

View all posts by Jamie Beckland