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Leveraging the Social Networks on Political Campaign Websites

By Michael Olson | Posted on July 16, 2010

As we gear up for another election season, political candidates have an opportunity to leverage the social networks of their constituents to grow their supporter base and spread their campaign message.

Rob Alexander, a candidate for State Representative in Utah, is making the sign-up process simple by enabling supporters on his site to quickly register using their existing social network or email accounts from Facebook, Twitter, Google and Yahoo!. Janrain Engage powers this functionality.


As political candidates strive to discover ways to engage online with constituents beyond mailing lists, Rob Alexander’s site provides a good template for how to build a vibrant online community in this space. Once registered, members can create and maintain a personal profile on the site with their demographic information and profile photo pre-populated from a preferred social network.


Members can also participate in discussion board forums to debate issues relevant to the campaign, and create and vote in polls.

As the Obama campaign proved in 2008, investment in social media technologies can help proliferate a candidate’s message to the public and build loyalty among supporters. Candidates can create an online community that facilitates increased membership and engagement by leveraging the social network accounts of their supporters.

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About the author

Michael Olson

Senior Product Marketing Manager

Michael Olson joined Janrain more than five and a half years ago and has experienced the explosive growth of the digital marketing technology landscape. Previously, he managed demand generation programs at Janrain. Currently, as the Senior Product Marketing Manager, Michael drives go-to-market strategy for product launches as well as positioning and messaging to communicate the value of customer profile management solutions to companies. Michael's writing has been featured in publications such as GigaOM, Adotas and iMedia Connection.

View all posts by Michael Olson