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Marketing Continuity: Architecting the Framework for a Unified Customer Experience

By Jamie Beckland | Posted on September 25, 2014

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The disparate customer experience in an omnichannel world is a top-of-mind subject for marketers. To address this issue, Janrain introduced the concept of Marketing Continuity, diving into the obstacles marketers must overcome to create a consistent cross-channel experience, and identifying mobile and registration best practices to enhance customer engagement.

But Marketing Continuity is more than just a concept; it is the application of a customer-first experience in every aspect of your marketing outlets. This whitepaper launches a two-part series: exploring the challenges of architecting a seamless ecosystem, followed by an action plan to develop a consistent cross-channel experience. Marketing Continuity: A Strategic Framework for Creating Connected Customer Experiences, delves into three main themes:

  • Building a fluid marketing environment and eradicating data silos
  • How to construct a comprehensive, unified customer profile
  • Identifying and using accurate, actionable customer data

Marketing Continuity looks beyond the omnichannel landscape, and tackles the ever-present goal to create a seamless, relevant experience for customers across various touchpoints.

Download the white paper now:

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About the author

Jamie Beckland

VP of Product

Jamie has been delivering custom web solutions for more than 10 years, and built his first social media community in 2004. Prior to Janrain, Jamie led the emerging media practice at White Horse, and has worked as a marketer and technologist with clients including Coca-Cola, Financial Times, Samsung, Wells Fargo, L’Occitane, The Brooking Institution, and many others. He frequently speaks about technology trends and writes for Mashable, Social Media Examiner, iMediaConnection, AdAge, and other publications.

View all posts by Jamie Beckland