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MTV’s The Daily Show, Colbert Nation and VH1 Connect to Social Networks with Janrain

By Michael Olson | Posted on December 15, 2010

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We are pleased to share the news that that MTV Networks is using Janrain Engage across several of its popular brand sites, including The Daily Show, Colbert Nation, VH1, Country Music Television, Atom, Teen Nick, Jokes.com, and MTV’s international site in Spain. We’ve enjoyed working with MTV over the past few months. You can read more about in the press release and on MediaPost and VentureBeat.

MTV Networks joins leading entertainment brands that recognize the need to make their content portable to reach new audiences and stay relevant. With the rise of social networks, the mandate is clear – brands need to integrate their corporate websites with the social web.

This is exactly what MTV has done across its major sites with the addition of Janrain Engage for social login and sharing. Visitors to multiple MTV properties can quickly join the community with a single click using their existing Facebook accounts, and begin interacting with other members and site content.

Once registered, MTV leverages the social sharing tools of Janrain Engage to let users share content, including comments, articles and video clips, from the site to their friends on multiple social networks. The video below shows how easy it is for VH1 members to share content from the site to multiple social networks simultaneously, including Facebook, Twitter, MySpace and Yahoo!.

We’re happy to welcome MTV Networks to the Janrain family and encourage you to check out a few of their sites to for the component and to test drive Janrain Engage social login and sharing features. MTV Networks will be deploying Janrain Engage across additional properties in the near future – we’ll keep you posted.

 

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About the author

Michael Olson

Senior Product Marketing Manager

Michael Olson joined Janrain more than five and a half years ago and has experienced the explosive growth of the digital marketing technology landscape. Previously, he managed demand generation programs at Janrain. Currently, as the Senior Product Marketing Manager, Michael drives go-to-market strategy for product launches as well as positioning and messaging to communicate the value of customer profile management solutions to companies. Michael's writing has been featured in publications such as GigaOM, Adotas and iMedia Connection.

View all posts by Michael Olson