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NASDAQ uses Janrain Engage for Social Login, Account Linking and Social Sharing

By Michael Olson | Posted on January 17, 2011

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Have you thought about how to make it easy to extend word of mouth brand conversations from your site to the social networks? These types of conversations take place around dinner tables and water coolers, but are also possible online directly from corporate sites that leverage social sharing with Janrain Engage. The latest example of a company that has tapped Janrain to optimize its website for social interaction and content sharing is NASDAQ.

Visitors to NASDAQ community can sign up within two clicks using an existing social identity, link their multiple social network identities to a single account on the site, and share stock tips and reviews with their friends and connections on multiple social networks, including Facebook, LinkedIn and Twitter. In addition to fostering conversations among friends on social networks, syndicating user-generated content directly from the NASDAQ site to these networks creates a valuable source of referral traffic.

check out this short video to see how NASDAQ has incorporated social into its site using Janrain Engage:

NASDAQ Uses Janrain Engage For Social Login, Sharing and Account Linking.

To view screencasts that feature how other customers are connecting their sites to the social networks, visit the Janrain videos page or subscribe to us on YouTube and Vimeo.

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About the author

Michael Olson

Senior Product Marketing Manager

Michael Olson joined Janrain more than five and a half years ago and has experienced the explosive growth of the digital marketing technology landscape. Previously, he managed demand generation programs at Janrain. Currently, as the Senior Product Marketing Manager, Michael drives go-to-market strategy for product launches as well as positioning and messaging to communicate the value of customer profile management solutions to companies. Michael's writing has been featured in publications such as GigaOM, Adotas and iMedia Connection.

View all posts by Michael Olson