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New Webinar - Getting Personal Without Being Creepy

By Jamie Beckland | Posted on January 27, 2012

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Have you ever seen something on your computer screen that was so personal, and so perfect, that you thought, “how did they know?”

Sometimes that is a great feeling, because it shows that the company knows you, and wants to deliver something that is just right for you.

Other times, it can feel like a violation because you may not understand why the company is making that recommendation. You might wonder just how much they know about you…

The truth is that customer data can give us the ability to create even more personalized experiences than ever before. But, that means we must be careful to show users personalized information in ways that are sensitive to their needs, and make the experience better – not scarier.

I’ll be hosting a webinar about just this topic: Minority Report Marketing – Creating Personalized Experiences without Being Creepy. Please join me next Wednesday, 10 AM PST/1 PM EST where we will review examples of personalized experiences that run the gamut from delightful to disturbing, and also show you how to identify the opportunities for personalization of your own brand communications.

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About the author

Jamie Beckland

Jamie Beckland

VP of Product

Jamie has been delivering custom web solutions for more than 10 years, and built his first social media community in 2004. Prior to Janrain, Jamie led the emerging media practice at White Horse, and has worked as a marketer and technologist with clients including Coca-Cola, Financial Times, Samsung, Wells Fargo, L’Occitane, The Brooking Institution, and many others. He frequently speaks about technology trends and writes for Mashable, Social Media Examiner, iMediaConnection, AdAge, and other publications.

View all posts by Jamie Beckland