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NPR Deploys Janrain Engage To Make It Easier for Users to Login

By Katie Keenan | Posted on June 25, 2010

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Today, National Public Radio (NPR) began accepting social network accounts with Janrain Engage to make it easy for its users to participate on the site by posting comments on articles and signing up for newsletters. Visitors to the NPR website can now quickly register and login using their existing accounts with Facebook, Google, Twitter, Yahoo!, LinkedIn or OpenID.

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The integration of Janrain Engage allows NPR users to register within two clicks, pre-populate a name and email address with profile information from their preferred network, and sign-up for newsletters and other permission-based marketing programs offered by NPR.

NPR selected Janrain Engage for its rich features and ease of implementation, which nicely complemented the organization’s agile development process. We’re excited to see another major media organization leverage the existing social network and email accounts of its audience to improve registration rates and facilitate greater engagement.

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About the author

Katie Keenan

Interactive Marketing Manager

A true geek at heart, Katie works behind the scenes on Janrain's website and social media strategy as the interactive marketing manager. Katie has more than 10 years of experience building websites and managing online communities in media, retail, technology, law and the nonprofit sector. Her passion: to get rid of the clutter and help to improve efficiencies across the web to spark online engagement.

View all posts by Katie Keenan