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Online Registration: Increasing Conversion with an Exchange of Value

By Gina Rau | Posted on April 11, 2013

Many companies come to Janrain with the main goal of increasing their registration rates by offering social login, or an easier way to register. That’s one important part of the conversion equation, but often overlooked within the registration strategy is offering site visitors reasons to register at the site, and then communicating those benefits.

There’s almost always reasons, or benefits, for visitors to register at a site such as expediting checkout, participating in a community, leaving a comment and accessing premium content, but these benefits aren’t always clear or well communicated in a way that compels people to create an account. And since we know that the majority of people dislike registration forms and setting up new username and password combinations, we can’t assume they’ll want to take action on a site without receiving some value in exchange.

The Registration Value Exchange

We address this very challenge and opportunity in our new interactive Prezi slideshow titled Reasons to Register Online: Increase Registration Conversion by Giving More Than You Get. In addition to best practices, we include real-world examples from brands doing a great job of communicating the reasons people should register at their site, and added a bonus checklist of recommended steps to point you in the right direction. You can check it out right here:

We’re pretty excited about our first Prezi, so let us know what you think and whether we should do more of these.

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About the author

Gina Rau

Marketing Communications Manager

With almost 20 years of marketing success, Gina is a brand engagement specialist who seeks out creative solutions for every marketing challenge. Her work has delivered results for leading brands like Whole Foods, McDonald’s, Taco Bell, JCPenney, Tillamook Creamery and more. At Janrain, she leads the charge to make sure our company, products and services shine through our messaging and content.

View all posts by Gina Rau