Skip to main content
IAM vs. CIAM CIAM Buyer's Guide Contact Us
Janrain respects your privacy and will treat the personal data you choose to share with us in accordance with our privacy policy.

Online Retailers Look to Janrain for Enhanced Customer Login and Engagement

By Michael Olson | Posted on June 10, 2010

Blog Banner

Today we announced four major e-commerce related sites have selected JanRain RPX to enable third-party authentication for consumers visiting their Websites. Sears, Diesel, RedPlum, and have all implemented JanRain’s SaaS offering to enable customers to easily login through a third-party identity provider including Google, Yahoo, Facebook, Twitter, AOL and many others.

The retail client adoptions are indicative of a trend we are seeing in the market as login, registration and publishing to the social networks become increasingly important to the growing online retail channel.

“Major retailers are really beginning to see the benefits of user-managed identity and are turning to JanRain to provide an innovative and robust solution that allows them to learn more about their customers to better engage with them,” said Brian Kissel, CEO, JanRain. “The diversity of clients within this industry shows the relevance of a third party login solution across the retail sector. Each of the customers we are highlighting today is leader within a specific part of the retail market.”

Sears works with JanRain’s RPX to provide better convenience and choice to their customers. Diesel, and internet retailers specializing in coupons, and RedPlum, now enable third party authentication via RPX to streamline the user experience.

use third party account

“We selected JanRain to bolster user engagement on the site and saw our sign-up rate double within days of installation,” said Pete Mauro, Head of Product Management at “Working with JanRain allows us to provide our users with a full range of options. If we had chosen to support only one or two providers, we would have missed some great opportunities to serve our community.”


Learn more about how JanRain is working with retailers from an article recently published on Internet Retailer.

Popular Posts

About the author

Michael Olson

Michael Olson

Senior Product Marketing Manager

Michael Olson joined Janrain more than five and a half years ago and has experienced the explosive growth of the digital marketing technology landscape. Previously, he managed demand generation programs at Janrain. Currently, as the Senior Product Marketing Manager, Michael drives go-to-market strategy for product launches as well as positioning and messaging to communicate the value of customer profile management solutions to companies. Michael's writing has been featured in publications such as GigaOM, Adotas and iMedia Connection.

View all posts by Michael Olson