By Katie Keenan | Posted on August 13, 2012
It’s about that time when interactive fans, Janrain included, start making a buzz about South by Southwest (SXSW), the biggest interactive, music and film event of the year. The interactive festival, set for March 8-12, 2013 in Austin, TX, is host to a schmorgesborg of workshops, panels, meetups and parties that span topics ranging from social media to activism and gaming.
Janrain has stepped up to the plate and have put together a handful of sessions that not only do we think you’d be interested in, but we believe to be important topics that need to be in the forefront of discussion as we pave the path towards improved online identity and engagement.
To ensure we get a chance to speak, please vote for the following sessions:
Mindless Behavior: Building a Community
Mindless Behavior is an excellent example of a less-known artist who has developed community and strong fanship using their website + real time streams to engage users.
Presented by: Cory Huff, Janrain and Lee Hammond, UMG
The End of Trolls? New Ideas of Online Identity
How have anonymous user policies changed? Are anonymous voices still important? An intimate discussion on the changing notions of user identity.
Presented by: Jamie Beckland, Janrain and Jenna Langer, Livefyre
Dr. Pepper: To Facebook – And Beyond!
Building a large fan base in social channels takes a huge amount of work, and a huge amount of creativity. See how Dr. Pepper successfully moved users from social channels, into fully branded experiences.
Presented by: Jamie Beckland, Janrain and Richard Lyons, Dr. Pepper Snapple Group and Steve Baer, code and theory
Getting to Know You: From Anonymous to Known User
Social data provides individuals and companies alike with powerful fodder to cultivate a relationship, a mutual understanding, a marketing opportunity.
Presented by: Tore Steen, Janrain
One Integration to Bind Them All
Websites are getting smarter about tapping into data and realtime activity streams to create a dynamic website and enhance experience on their site – Citysearch, Orbitz, etc. Backplane protocol can allow websites and app providers quicker and more detailed access to logged in users data.
Presented by: Jeff Mills, Janrain and Vidya Shivkumar, Janrain
Backplane Protocol Workshop & Hackathon
Every web app developer wants to quickly get their product in the hands of users as quickly as possible but find it takes time; a lot of time. By becoming Backplane compliant, developers can quickly improve their reach and get their apps on big-time sites by making it easier for websites to integrate your app into their current programs. Attend this workshop and learn how to get your app/widget Backplane compliant in an hour or less.
Presented by: Brian McGinnis, Janrain and Tom Raney, Janrain
How Multiscreening Saved Television
How social engagement on another screen keeps viewers engaged rather than add to distraction
Presented by: Gina Rau, Janrain and Ryan Currier, Pac12 and David Berzin, Viacom/MTV
As the popularity grows each year, more and more industry leaders want an opportunity to be a part of SXSW, making it even more difficult to participate. Make sure Janrain gets invited by submitting your votes now – every vote counts!
Believe us when we say it’s the one of the most energetic, inspiring and creative events of the year. We advise you start planning now!
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