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Roadrunner Records Increases Engagement and Site Traffic with the Right Tools

By Gina Rau | Posted on November 15, 2012

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The music industry has seen it’s share of innovation and disruption over the years, making it an ongoing challenge to find new ways to help fans and the artists they love connect and engage. Roadrunner Records set out to identify technology solutions that would increase awareness of their artists and their work, but also spark engagement with their audience.

Roadrunner Records’ Director of Web Properties, Jeremy Rosen immediately saw an opportunity with Janrain’s social login and social sharing tools to offer an easy way for website visitors to quickly set up an account and share content they like with their social networks to foster discovery and conversations.

roadrunner login

“Once you’re logged in, it’s really easy to share. Just one click to share to Facebook or Twitter, or with email contacts.” –  Jeremey Rosen

Turn up the volume on engagement

roadrunner share

By enabling visitors to easily share content to their Facebook Timeline, Roadrunner Records amplifies awareness of their artists across the open graph. Each story published to Facebook by music fans reaches an average of 105 friends though the Newsfeed and receives 50 pieces of feedback (a Like or Comment). And because people trust endorsements from people they know, 43% of audience-shared stories are clicked on. On average, each post shared to a social network sees 26 clicks back to the website.

Roadrunner Records artists are reaping the benefits of online engagement and awareness as a result of integrating Janrain social login and social sharing technology on their site.

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About the author

Gina Rau

Gina Rau

Marketing Communications Manager

With almost 20 years of marketing success, Gina is a brand engagement specialist who seeks out creative solutions for every marketing challenge. Her work has delivered results for leading brands like Whole Foods, McDonald’s, Taco Bell, JCPenney, Tillamook Creamery and more. At Janrain, she leads the charge to make sure our company, products and services shine through our messaging and content.

View all posts by Gina Rau