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RPX Deployed on DC Shoes Famous Footwear Site

By Michael Olson | Posted on June 08, 2009

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Today, we are excited to announce that RPX has been deployed on the DC Shoes Famous Footwear website, providing an enhanced sign in experience that leverages the existing accounts of its users from providers like Facebook, Google, Yahoo, MySpace and AOL. We enjoyed working with Instrument, an interactive agency that has worked extensively with sports and lifestyle brands, to integrate RPX on the DC Shoes Famous Footwear site. RPX will enable DC Shoes and Famous Footwear to increase user registrations and quickly gain a rich set of user profile data, while helping its users interact in a more personal manner with the products and offerings on the site.


Our work with Instrument follows partnerships with great companies like Viewpoints Network (which integrated RPX on its site as well as the community websites of Sears and Kmart ), and Oniracom (which integrated RPX on the artist site for Lenny Kravitz

“We were thoroughly impressed with the quality, ease of integration and robust features of the RPX solution, as well as the professionalism and support that JanRain offered through the process,” said Vince LaVecchia, Founder and Marketing Director at Instrument. “We’re proud to be part of the RPX Agency Partner Program for this innovative product and we look forward to future integrations of JanRain products and services.”

RPX is an optimal solution for interactive agencies looking to optimize the web presence of their clients, and because RPX is simple to deploy, the costs and burden for an agency’s development team are minimal.

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About the author

Michael Olson

Michael Olson

Senior Product Marketing Manager

Michael Olson joined Janrain more than five and a half years ago and has experienced the explosive growth of the digital marketing technology landscape. Previously, he managed demand generation programs at Janrain. Currently, as the Senior Product Marketing Manager, Michael drives go-to-market strategy for product launches as well as positioning and messaging to communicate the value of customer profile management solutions to companies. Michael's writing has been featured in publications such as GigaOM, Adotas and iMedia Connection.

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