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RPX Introduces Rich Social Publishing Features for Websites to Promote Content and Increase User Engagement

By Michael Olson | Posted on November 13, 2009

Today, we are excited to announce the release of several exciting new social features for RPX, helping websites broaden user engagement, promote content from their site, and connect to the social web. The social publishing features of RPX enable website visitors to publish user-generated content or their website activities to a choice of social networks, including Facebook, Twitter, MySpace and Yahoo!. A website simply needs to insert a few lines of JavaScript onto its site to deploy social publishing with RPX, resulting in a simple interface that allows users to simultaneously publish rich content from a site to multiple social networks with the click of a button. You can try out the feature for yourself here.

social rpx

If you don’t want to use our social publishing widget, we offer complete access to our social APIs to enable a server to server deployment and flexibility to customize the user experience.


RPX social publishing helps websites generate brand awareness and proliferate their content throughout the social web. The social features also enable websites to gain qualified referral traffic from the activities users choose to share with their friends on the social networks, with some websites experiencing as much as a 300% increase in registrations by leveraging social publishing.

“The recent launch of the Yahoo! Updates API and its integration within the RPX platform enables websites to easily connect to the social web and distribute relevant user-generated content throughout the Yahoo! network,” said Greg Cohn, Director of Strategy and Business Development for Yahoo!. “We are enthusiastic about JanRain’s launch of social publishing features and the ease of deployment that RPX brings to website owners.”, a premier online entertainment destination, has deployed RPX social publishing to enable viewers to publish comments or videos from the site to their friends on multiple social networks.


“KoldCast deployed the RPX social publishing to further enable viewer discovery of our programming through social media sharing with a single click,” said Brian J. Samuels, Vice-President and CTO of KoldCast.TV. “Since launch, our viewing audience has rapidly adopted the simplicity of the interface and has shared excitement over RPX’s social publishing offering. For each comment or activity that our viewers have chosen to publish to their friends on any of the social networks, we have received an average of 18 referral viewers back to our site. We intend to further expand our use of RPX in soon to be released site initiatives.”

facebook news

To get started with RPX and start enjoying the benefits of social publishing today, check out

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About the author

Michael Olson

Senior Product Marketing Manager

Michael Olson joined Janrain more than five and a half years ago and has experienced the explosive growth of the digital marketing technology landscape. Previously, he managed demand generation programs at Janrain. Currently, as the Senior Product Marketing Manager, Michael drives go-to-market strategy for product launches as well as positioning and messaging to communicate the value of customer profile management solutions to companies. Michael's writing has been featured in publications such as GigaOM, Adotas and iMedia Connection.

View all posts by Michael Olson