By Janrain Team | Posted on February 27, 2010
Last Thursday over 60 OpenID advocates met at Sears World Headquarters in Chicago for a full day of discussions on progress to date and future plans for OpenID deployment and utilization. There is a summary of the event on the OpenID Foundation wiki. See Twitter coverage of the event with the hash tag #openidux
Companies represented included Sears, NPR, PBS, AARP, MTV, Fox News, Universal Music Group, Kodak, Tribune Interactive, White Pages, OpenTable, Scout24/Deutsche Telecom, GameStop, Bank of America, Yahoo, Google, AOL, Microsoft, PayPal, Facebook, JanRain, Exact Target, Ping Identity, and others.
The session kicked off with presentations by Google (Joseph Smarr), Yahoo (Allen Tom), Microsoft (Angus Logan), Facebook (David Recordon), PayPal (Andrew Nash), and AOL (George Fletcher). Copies of many of the presentations are available on the OpenID Foundation wiki. Some key highlights from these sessions:
Daniel Jacobson, Director of Application Development at NPR, was recently elected to the Board of Directors of the OpenID Foundation and as the Chairman of the Adoption Committee. He reported on goals and priorities of the Adoption Committee for the upcoming year. The top four priorities include:
Daniel also described the research that NPR has been doing with OpenID and that their “end game” is shared identities across all public media. They are currently collaborating with PBS and the OpenID Foundation to determine their next steps.
Rob Harles, VP Social Media and Community at Sears Holdings Company, presented a summary of Sears recent deployment on the MySears and MyKmart communities as well as their plans to roll out across all the Sears websites. Rob was recently elected to the Board of Directors of the OpenID Foundation and serves as the Chairman of the Online Retailer Committee.
Rob reported that Sears has one of the fastest growing retail communities, with 400% growth in 2009. They deployed JanRain‘s RPX integrated into the Viewpoints community platform to accept third party registration and login from Yahoo, Google, Facebook, MySpace, AOL, Twitter, Windows LiveID, and general OpenID accounts.
Additionally they surveyed their members to find out what drives interest in 3rd party login. The top two motivators were login convenience and the desire to not have to set up yet another username & password for a new account. When asked what would further improve user experience, the top two requests were the ability to share content and photos with friends.
Rob described their objectives as a combination of serving their existing customers better while also reaching out to a broader demographic than their traditional 35 to 53 year old female segment. He said that accepting registrations from a wide variety of identity providers definitely helped to expand their demographic reach.
Jonathan Coffman, Social Media Strategist and Product Manager at PBS, was also recently elected to the Board of Directors of the OpenID Foundation and serves on the Adoption Committee. PBS has launched an OpenID service for use across PBS websites. Next steps for PBS include:
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