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Social Pros Discuss the Opportunity for Websites with Social Sign-In

By Jamie Beckland | Posted on September 14, 2012

Today, the new episode of Social Pros was released on the Convince and Convert blog, and Jay Baer asked me to join to talk about the work that Janrain is doing integrating social media into the entire website experience.

I had a great time talking with Jay and Tristan Handy about how Janrain collects social data from users, and makes it available to other systems in the marketing technology stack.

Even though I’ve known Jay for years, it’s always great to find a chance to catch up with what is the latest thinking in the social space. I remember the first episode of Social Pros I listened to, where the hot topic was releasing your Super Bowl commercial online before the actual Super Bowl – remember when that was considered a risky move?

Our conversation was wide ranging, from the privacy implications of social sign-in; what marketers must offer users in order to be willing to share more of their identities (hint: it’s not all about free stuff); and the changing notion of identity online. I hope you have a chance to listen, and please join the conversation in the comments here, on the Convince and Convert website, over Twitter, or by skywriting over the beautiful Portland skyline. Really, there are so many ways to participate, you don’t have an excuse not to!

Check it out here, or download to listen when you are not connected.

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About the author

Jamie Beckland

VP of Product

Jamie has been delivering custom web solutions for more than 10 years, and built his first social media community in 2004. Prior to Janrain, Jamie led the emerging media practice at White Horse, and has worked as a marketer and technologist with clients including Coca-Cola, Financial Times, Samsung, Wells Fargo, L’Occitane, The Brooking Institution, and many others. He frequently speaks about technology trends and writes for Mashable, Social Media Examiner, iMediaConnection, AdAge, and other publications.

View all posts by Jamie Beckland