SXSW 2012 Another Successful Event March 25, 2012 by Sirpa Aggarwal Arktan, eCairn, SBV Solutions, SXSW The SXSW conference in Austin, TX, earlier this month was a success by any measure. According to data provided by eCairn, SXSW ranked as the No. 1 social media event in 2011, and the event may be able to hold onto the top spot again this year. Here’s a graph courtesy of Kred that illustrates just how much SXSW has grown as a social media event from last year. The graph shows the number of mentions at SXSW Interactive festival during the first four days of the event, indicating an average increase of over 600% from last year, and over 500,000 #SXSW tweets during the four days. Arktan, eCairn, and SBV Solutions co-hosted the “Social Media and Brands” cocktail party at SXSW, where many leading brand executives came to share their social media experiences, and to learn from the social media experiences of other brands. The event had a good turnout, and provided a welcome break from the hustle and bustle of SXSW. Arktan CEO & Co-Founder Rahul Aggarwal, who was present at the event, said that the event had been a success. It had provided the brands a venue for exchanging ideas and tools for the social media space, and opportunities to learn from other brands’ social media experiences. The brands were also able to share their thoughts on the growing importance of finding and curating relevant content, reflecting a key theme at this year’s SXSW.