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Time-Shifted Viewing on the Rise

By Sirpa Aggarwal | Posted on January 10, 2013

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Arktan and Univision announced yesterday in a press release their partnership around UVideos.

While majority of viewers still like to watch live TV programming, a key component of UVideos’ success has been to allow viewers also watch shows on-demand, whenever and wherever convenient for them.

Watching TV programming on-demand is part of a growing trend towards time-shifted viewing, where viewing choices are influenced by convenience.

According to a Nielsen study, U.S. time-shifted viewing increased by 8.9% from 2011 to 2012, while data shows that the share of DVR viewing in the U.S. has increased from 1.6% in 2006 to 8% in 2012.

USA Today quoted Nielsen data showing that 44% of homes now have DVRs. In the meantime, 47% of viewing by young-adult DVR users was live, down from 61% four years earlier.

The DVR penetration rate has been growing fastest among hispanic viewers, growing from 8.4% in early 2007 to 33.4% by early 2012, according to Nielsen data. Hispanic viewers are also the leading demographic watching videos on mobile phones.

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