Skip to main content
IAM vs. CIAM CIAM Buyer's Guide Contact Us
Janrain respects your privacy and will treat the personal data you choose to share with us in accordance with our privacy policy.

Time-Shifted Viewing on the Rise

By Sirpa Aggarwal | Posted on January 10, 2013

Blog Banner

Arktan and Univision announced yesterday in a press release their partnership around UVideos.

While majority of viewers still like to watch live TV programming, a key component of UVideos’ success has been to allow viewers also watch shows on-demand, whenever and wherever convenient for them.

Watching TV programming on-demand is part of a growing trend towards time-shifted viewing, where viewing choices are influenced by convenience.

According to a Nielsen study, U.S. time-shifted viewing increased by 8.9% from 2011 to 2012, while data shows that the share of DVR viewing in the U.S. has increased from 1.6% in 2006 to 8% in 2012.

USA Today quoted Nielsen data showing that 44% of homes now have DVRs. In the meantime, 47% of viewing by young-adult DVR users was live, down from 61% four years earlier.

The DVR penetration rate has been growing fastest among hispanic viewers, growing from 8.4% in early 2007 to 33.4% by early 2012, according to Nielsen data. Hispanic viewers are also the leading demographic watching videos on mobile phones.

Popular Posts

About the author