By Sirpa Aggarwal | Posted on February 25, 2013
TNT’s remake of ‘Dallas’ is engaging both the old fans and a new generation of fans with a new cast that includes the next generation of Ewings.
TNT has built a social media presence around the show and its characters on Twitter and Facebook to drive fan engagement. The show has a designated Facebook page, and all the cast members have their own Twitter accounts.
Fans can engage in second-screen social interaction around the show on TNT’s new social hub called Southfork Social.
Arktan SocialStreams is powering the site’s real-time social web content and conversation by extending curated content to the site from Twitter, Facebook, GetGlue, and other social networks.
Fans can start participating in the conversation by logging in with their preferred social login. They can post comments on the site, and reply to tweets and Facebook posts.
The site’s Character Profiles provides fans a place where to deepen their engagement around their favorite cast members.
Character Profiles is a place, where fans can learn more about the cast members. Fans can watch video introductions made by each cast member, see their current power rankings, and start following them on Twitter.
When fans click on the cast member profiles, they can view and start interacting with all the real-time social web conversation around the cast, powered by Arktan SocialStreams.
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