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UK Consumers Prefer Social Login to Create A New Account

By Gina Rau | Posted on June 06, 2012

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To succeed in today’s digital world, organisations must continue to address the challenges and frustrations of online consumers. Particularly if they want to increase their customer base. A growing annoyance voiced by consumers is the online registration form. Often times it’s the gateway to set up an account at a commerce site, required in order to leave a comment, or critical to engage in a site’s community.


The reality is that these registration forms are a huge obstacle for visitors to your site. A whole 82% of U.K. consumers admit to leaving or avoiding a site all together when faced with all of those required fields. And of those that do oblige, 78% admit to giving false or incomplete data.

So, what is the answer? How can organisations grow their consumer or member base and still capture the profile data from new users that facilitate improved personalization efforts online?

Janrain commissioned third party research with U.K. consumers to inquire on these very topics. We wanted to understand their perceptions of the online registration experience, and their preferred alternatives. Watch the video-on-demand below or download the research report to discover how to improve your online conversion rates.

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About the author

Gina Rau

Gina Rau

Marketing Communications Manager

With almost 20 years of marketing success, Gina is a brand engagement specialist who seeks out creative solutions for every marketing challenge. Her work has delivered results for leading brands like Whole Foods, McDonald’s, Taco Bell, JCPenney, Tillamook Creamery and more. At Janrain, she leads the charge to make sure our company, products and services shine through our messaging and content.

View all posts by Gina Rau