By Sirpa Aggarwal | Posted on October 29, 2012
Univision just announced a launch of a new digital video product for Hispanic Americans with “one of the most fully integrated, comprehensive social experiences available in any language in the U.S.,” according to the company’s press release.
Besides having many innovative features, the site allows viewers to watch Spanish-language content subtitled in English, and consume the content on multiple platforms, whenever convenient.
“UVideos offers a compelling new way for U.S. Hispanics to connect with Univision Networks and watch their favorite shows anytime, anywhere, while also creating new opportunities for advertisers and distributors,” said Kevin Conroy, president of Univision Interactive and Enterprise Development.
The site’s launch was greatly influenced by the findings in the 2012 Hispanic Digital Study conducted by Nielsen.
Among the key findings were need for more Spanish-language content, need for strong content selection deliverable across multiple platforms and devices, importance of ease of use, and ability to share video clips with friends on social media.
One such feature is the site’s time-syncing feature. This feature supports the DVR capability for live and on-demand video playbacks of Univision shows.
When viewers watch videos of the shows after live programming, they are able to see all the social and on-site comments played back to them as they occurred during the original live programming of the shows. This means that friends can experience shows together, even if they’re not watching them at the same time.
Arktan SocialStreams is powering the site’s real-time social conversation, including the site’s live chat that allows viewers to post comments on the site, and express their emotions about the videos by using the custom emoticon buttons, including LOL, and OMG.
Viewers can then easily see which videos have gotten the most emotional reactions, along with the types of reactions.
UVideos also has counters highlighting videos with most custom reactions in each category, serving as a discovery and recommendation tool for viewers.
In addition to Arktan, Univision partnered with other companies, including Digitalsmiths.
By bringing to market the innovative technology, digital and social media tools and platform of UVideos, Univision has established itself among the leaders in the digital media industry.
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