By Allison Park | Posted on August 25, 2014
South by Southwest (SXSW) is the ultimate interactive, film and music festival – one that marketers, technologists, film and music enthusiasts plan for year-round. Janrain attends each year hungry to share the industry’s latest trends, network with the interactive community and absorb new insights on engaging with the online consumer. (If you have never attended, here are some tips to make it through.)
This year, we are excited to present two sessions, but need your help to make it through the voting round! Below are the sessions submitted to PanelPicker, ready and waiting for your votes. Select the one(s) that resonate with you, and share with your networks.
We look forward to presenting in March 2015!
Digital identity is reframing the notion of a consumer relationship with brands. Targeting across digital properties has become increasingly more difficult as consumers rotate seamlessly between devices and deploy “countermeasures” like AdBlocker and Incognito modes to avoid tracking. Brands must consider how to operate in a world that is becoming increasingly opt-in and averse to opt-out.
This session will explore the evolution of consumer digital identity, how it changes the brand conversation, empowers consumers and most importantly, creates real opportunities for authentic brand engagement.
Reggie Wideman, Janrain
Consumer apps and services are defaulting to monetization strategies based on buying and selling personal information. That is, selling access to their users, or access to their users’ data. This extends into the advertising and martech landscapes which is designed to help brands capture more and more data about their users with the promise of better monetization strategies based on leveraging that data, but the end result is a mad scramble for every app, service, vendor, or platform to collect as much data about users as possible, often without a fully fledged notion of how it will be used now, and no guarantees of its use in the future.
Where is this goldrush for user data heading? Users seem to trade their data away willingly, but is there a backlash brewing? And what should the default relationship between a user and a service be with regards to their data?
Ad and martech will tell you it’s a value exchange, but what will trust mean around user data over the next 5 years?
Jascha Kaykas-Wolff, BitTorrent
Tyler Willis, Unified
Reggie Wideman, Janrain
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