By Sirpa Aggarwal | Posted on January 26, 2013
Warner Music Nashville (WMN) just announced the launch of WarnerMusicNashville.com as a destination site for WMN artists and their fans. The site’s engaging social experiences are designed to deepen fan engagement around WMN’s artists and their music.
The site’s minimalist responsive design puts the focus on WMN’s artists’ news. The site’s content is optimized for viewing across multiple platforms, browsers, and devices, and its responsive design particularly optimized for mobile devices, including smartphones and tablets.
WMN partnered with Arktan to power the site’s real-time social experiences. The site uses Arktan SocialStreams to curate artists’ and fans’ social media content and activities in a Pinterest-style mixed-media visualization.
Arktan SocialTrends is powering the site’s social media “buzz meter” that calculates and displays artists’ real-time reach and relevance on the social web based on comments, mentions and replies about them across social platforms, including Facebook, Twitter, YouTube, and Instagram.
The Pinterest-style view adjusts in a responsive manner on mobile devices with smaller screen sizes, such as smartphones.
WMN partnered with Stagelt to stream online live concert-like performances to the site, including the upcoming series called “Live from Music Square.”
“With the new and improved WarnerMusicNashville.com—which was created in part with our amazing friends over at Arktan—we’re fostering conversation by pulling each of these channels together in a succinct, easy-to-digest package,” said Jeremy Holley, Vice President, Consumer & Interactive Marketing, WMN.
WMN artists’ global fan base now has a destination site where they can engage with all the real-time social content around their favorite artists, discover new music and artists, and watch live concert streams, all in one place.
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