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Webinar: Drive Social Commerce ROI with Janrain Solutions

By Michael Olson | Posted on June 08, 2011

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Determining the right blend of social tools to maximize eCommerce ROI can be a challenge. Social commerce has lots of buzz, but retailers we work with ultimately gauge the success of these initiatives by their direct impact on sales, cost of acquisition and customer loyalty.

Social sign-in is a faster and easier way for consumers to register, and provides access to a wealth of accurate user profile data from that user’s social network. This data can be utilized to fuel social commerce in numerous ways: to offer personalized recommendations based on demographics or interests, or to contextualize your product offerings based on what your consumer’s friends have purchased. Empowering consumers to share products or reviews from your site with their social networks opens up channels to reach new customers through word-of-mouth referrals.

retail webinar

To shed light on these topics, you are invited to join us for a webinar on Tuesday, June 14th at 10:00 AM PDT.We will discuss how Janrain’s suite of solutions are helping retailers reduce shopping cart abandonment, expedite customer acquisition, and drive sales through personalization and online word-of-mouth. We hope to see you on the webinar!

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About the author

Michael Olson

Michael Olson

Senior Product Marketing Manager

Michael Olson joined Janrain more than five and a half years ago and has experienced the explosive growth of the digital marketing technology landscape. Previously, he managed demand generation programs at Janrain. Currently, as the Senior Product Marketing Manager, Michael drives go-to-market strategy for product launches as well as positioning and messaging to communicate the value of customer profile management solutions to companies. Michael's writing has been featured in publications such as GigaOM, Adotas and iMedia Connection.

View all posts by Michael Olson