Webinar: Drive Social Commerce ROI with Janrain Solutions June 8, 2011 by Michael Olson ecommerce Determining the right blend of social tools to maximize eCommerce ROI can be a challenge. Social commerce has lots of buzz, but retailers we work with ultimately gauge the success of these initiatives by their direct impact on sales, cost of acquisition and customer loyalty. Social sign-in is a faster and easier way for consumers to register, and provides access to a wealth of accurate user profile data from that user’s social network. This data can be utilized to fuel social commerce in numerous ways: to offer personalized recommendations based on demographics or interests, or to contextualize your product offerings based on what your consumer’s friends have purchased. Empowering consumers to share products or reviews from your site with their social networks opens up channels to reach new customers through word-of-mouth referrals. To shed light on these topics, you are invited to join us for a webinar on Tuesday, June 14th at 10:00 AM PDT. We will discuss how Janrain’s suite of solutions are helping retailers reduce shopping cart abandonment, expedite customer acquisition, and drive sales through personalization and online word-of-mouth. We hope to see you on the webinar!