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Webinar: How to Leverage Social Profile Data to Improve ROI

By Katie Keenan | Posted on August 09, 2011

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Online consumer behavior has changed as people participate in conversations with friends and brands, look to their social networks for advice and product recommendations, and shift between their many personas for work, play and family.

As they move across the social web, they freely share data from their different profiles with websites to speed up the login, sharing and purchasing process. This rich social profile data includes demographic and location data, information on their friends and social graph, hobbies and interests.


The abundance of data available in these social profiles has created a new world of possibilities for marketers who can now offer a personalized experience onsite, deliver more targeted ads and campaigns, and streamline the acquisition process. The challenge for most marketers is storing this data and then accessing it effectively to reap the benefits.

Join us for a free webinar Wednesday August 17 at 10a PDT with social media expert Carri Bugbee and Vidya Shivkumar Janrain Director of Product Management to learn how to make the most of social profile data.

In under an hour we’ll cover:

  • The ins and outs of social profile data – what it is and how you get it
  • What to do with the data once you have it – including best practices and use cases
  • A quick introduction to Janrain Capture – a social profile storage solution used by leading brands such as Dr. Pepper Snapple Group, Kodak and National Geographic

Meet our speakers:


Carri Bugbee, Social Media Marketing Strategist
Carri is a Social Media Masters teacher for Social Media Club, Online Marketing Summit, and provides private training on using social media platforms for marketing. She’s also a contributing author to “The Big Book of Social Media Case Studies, Stories, Perspectives.”


Vidya Shivkumar, Director of Product Management, Janrain
Vidya heads up Product Management at Janrain and brings over 10 years of product leadership experience in Internet and SaaS-based products. She has also held product management positions at AOL, iovation and DataMotion.

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About the author

Katie Keenan

Katie Keenan

Interactive Marketing Manager

A true geek at heart, Katie works behind the scenes on Janrain's website and social media strategy as the interactive marketing manager. Katie has more than 10 years of experience building websites and managing online communities in media, retail, technology, law and the nonprofit sector. Her passion: to get rid of the clutter and help to improve efficiencies across the web to spark online engagement.

View all posts by Katie Keenan