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Webinar: Leverage Social Media in eCommerce with Janrain Solutions

By Katie Keenan | Posted on August 02, 2011

The intersection of social media and eCommerce has led to fundamental shifts in consumer behavior. Shoppers today have shorter attention spans, are more savvy, and rely on their friends and networks more than ever for product recommendations. To achieve maximum return on eCommerce investments, retailers must go beyond Twitter or a Facebook page and leverage social tools directly on their websites.


To shed light on these topics, join us for a 30-minute webinar this Thursday, August 4th at 10:00 AM PDT. We will discuss how Janrain’s solutions for social login, social sharing and profile data storage are helping retailers reduce shopping cart abandonment, expedite customer acquisition, and drive sales through personalization and online word-of-mouth.

We hope to see you on the webinar!


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About the author

Katie Keenan

Interactive Marketing Manager

A true geek at heart, Katie works behind the scenes on Janrain's website and social media strategy as the interactive marketing manager. Katie has more than 10 years of experience building websites and managing online communities in media, retail, technology, law and the nonprofit sector. Her passion: to get rid of the clutter and help to improve efficiencies across the web to spark online engagement.

View all posts by Katie Keenan