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Webinar: Results of Consumer Research on Social Login

By Katie Keenan | Posted on March 14, 2011

In December 2010, Blue Research conducted a first of its kind study to understand consumer attitudes about traditional online registration processes as well as perceptions around using social identities across the web. Surveying a U.S. representative sample of over 600 consumers, the results show a shift in behavior patterns and demonstrate the challenges of obtaining accurate information about online consumers.

consumer research study

The impact on brands is significant. Consumers interested in using social sign-in are more valuable to companies – they are more likely to return to sites offering social sign-in, they spend larger dollar amounts on the site and have more favorable views about the brand.

Join us on Thursday, March 17, 2011 at 9AM PDT / 12PM EDT for an insightful webinar where Paul Abel, Founder and Managing Partner of Blue Research, will walks us through several of the results from this recent study.

» Register for this webinar here

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About the author

Katie Keenan

Interactive Marketing Manager

A true geek at heart, Katie works behind the scenes on Janrain's website and social media strategy as the interactive marketing manager. Katie has more than 10 years of experience building websites and managing online communities in media, retail, technology, law and the nonprofit sector. Her passion: to get rid of the clutter and help to improve efficiencies across the web to spark online engagement.

View all posts by Katie Keenan